1. Your headshots are AI-generated images
When you use SnapSuited, you upload a set of selfies. An AI model learns your likeness from those images and generates new portraits of you in different outfits, settings and lighting. The result is a synthetic image built to resemble you — it is not a photograph that was taken of you, and the outfit, background and lighting in it never physically existed.
This is a real distinction, not a legal formality. A generated portrait can get details wrong: the fit of a collar, the geometry of glasses, the shape of an ear, jewellery, a watch, text on a badge. We reject the worst of these before delivery, but you are the final judge of whether an image looks like you. Pick the ones that do.
2. Where AI headshots are appropriate — and where they are not
AI headshots are well suited to professional profile use: LinkedIn, a company team page, a conference speaker bio, a CV where a photo is customary, a Slack or email avatar. In those contexts the purpose of the image is to present you recognisably and professionally, and a generated portrait does that.
They are not appropriate anywhere an image is expected to be an unaltered record of reality, or where rules explicitly prohibit generated or edited images:
- Identity and travel documents — passports, driving licences, visas, national ID. These have strict photographic requirements and generated images are not acceptable.
- Press and editorial photography, where an image is presented as documentary fact.
- Legal, medical, insurance or law-enforcement contexts requiring a true likeness record.
- Dating profiles and any context where another person is deciding whether to meet you — a portrait that flatters beyond recognition is a bad-faith use.
- Any platform whose own terms prohibit AI-generated or materially altered profile images. Check the platform’s rules; they differ and they change.
Our own guidance is simple: use a generated headshot where you would use a professionally retouched photo, and not where you would need an unretouched one.
3. Do you have to tell people it is AI?
There is no universal rule requiring you to label a professional profile photo as AI-generated, and as of the date on this page LinkedIn does not require it for profile pictures. Some jurisdictions and platforms are moving toward labelling requirements for synthetic media, and those requirements are still changing.
Our position: you do not owe the internet a disclaimer on your profile photo, but you should not let a generated image misrepresent you to someone making a decision about you. If a colleague would not recognise you from it, it is the wrong image.
4. What we do with the photos you upload
The selfies you upload are used for one purpose: generating your headshots. They are not used to train models for other users, they are not sold, and they are not shared with third parties for marketing.
Uploaded photos are deleted within 7 days. Our full data handling, retention periods, processors and your GDPR rights are set out in the privacy policy.
5. Rights and ownership
You must have the right to upload the photos you submit. Upload images of yourself. Do not upload photos of other people, of public figures, or images you do not own the rights to — generating a likeness of someone who has not consented is prohibited and is grounds for termination.
The headshots generated for you are yours to use for personal and professional purposes, subject to the terms of service.
6. AI in our written content
Our blog articles are researched and drafted with AI assistance, then put through an independent fact-checking pass and published under a named editor who is accountable for the result. Every statistic, study and platform specification is verified against a primary source, and anything that cannot be verified is removed rather than softened.
The full process, including how editors are assigned and how we handle corrections, is documented in our editorial standards.
7. What we do not do
To be explicit about the things AI companies in this space are sometimes accused of:
- We do not train shared or public models on your uploaded photos.
- We do not generate images of people who have not uploaded their own photos.
- We do not publish fabricated customer reviews, ratings or testimonials.
- We do not use AI-generated stock people to imply a team, customers, or results we do not have.